Whats it all about?

Piehead
(also known as Philip Slade)
    gets rather excited by the world around him. This is a record of the stuff he finds. Most is haphazardly filed as either 'Home' or 'Work' The difference generally being whether it features: rants about brands and marketing or Alice (14) and Jake (13) or very occasionally the Fish.

Having struggled with Dyslexia all his life, Philip now admits that spelling and grammar will be skills mastered in the next life

 

 
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« should be off to the states right now, but | Main | Smart ideas »
Thursday
13Sep

Car industry creative commons?

DateThursday, September 13, 2007 at 03:44PM

roewe.jpg The online world seems cool with flexible ideas regarding copyright. The automotive industry (outside of kit cars) has never really faced such dilemma until now.

Much talk in the motoring press at present about Chinese Car makers copying western models. Michelin's newsletter has a good overview HERE. Shuanghuan are the company of the moment with the  BMW X5 look-a-like called the CEO. Everything seemed ok while the cars were only sold in China but now plans are afoot to export them suddenly everyone's getting very excited. Honda appeared first off the blocks a few years ago pulling legal moves on a CRV-a-like weirdly called the Laibao.

My favorite (!) is less a copy more a rebirth. The delightfully named Roewe  is indeed a Rover 75 first seen in Europe in 1999. Apart from being ludicrously cheap i really can't see any brand benefits.

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