Philip Slade 2009 CV Here
An excitable creative thinker
I am a hybrid Planner / Creative Director for integrated agency t7F London. I instigated and led the agency’s re-launch as a specialist consultancy in late 2007.
Digital planning and creation for the likes of: harman/kardon, Bebo, Merial, Dextro and First Drinks.
A review of 2008 work HERE
I spent most of 2006 as Group Creative Director of Pulse. Improving systems and raising standards. Key clients: Diageo (Smirnoff and Bushmills relaunch’s) Renault and Emirates global World Cup experiential activity.
I came to The Pulse Group when Passion the ideas business I helped set up was merged in during Christmas 05.
During its short 12 months Passion won business from: Direct Line, Hed Kandi and Blackwood Distillers.
Passion was my second agency start-up. The first Hicklin Slade & Partners provided seven glorious years of blood, sweat and a lot of tears.
I had been Creative Director of two previous agencies; Purchasepoint (now Skybridge) which I hated and only lasted 18 months and IMP (now Arc) which I loved, I stayed for four and a half years winning loads of business and awards,
I had my first break with a small DM agency in Soho working on cars and whisky, areas I still feel passionate about today. But it was during four years at Saatchi & Saatchi that I really learnt how to be an art director.
I was lucky to be part of the large team that produced the British Airways campaign ‘The World’s Biggest Offer’ voted promotion of the millennium. Other successes for BA included re-launching both Concorde and Club World.
I am extremely proud of the award winning output of Hicklin Slade & Partners. We spent six years completely over-hauling the National Lottery’s image and marketing programmes, which included Camelot’s successful licence re-bid.
Global advocate programmes for Diageo on the likes of; Johnnie Walker whisky and Tanqueray Gin changed the language used to promote those brands. Innovative DM for Honda won not only awards but also developed into an extremely complex customer acquisition programme.
Over seven summers I arduously studied the bright things of Europe in Ibiza refining trend prediction methods. I really enjoyed working on a wide range of campaigns aimed at ‘young of mind’ consumers, from beer, to mobiles, to banking,
I have strong views on creative standards, which I air across both marketing and mainstream press. Including Channel 4 News and BBC Radio. I was made a fellow of the RSA in 2004.
Currently I sit on the board of the MCCA and have chaired their awards committee for the last five years.
One of the years highlights was discovering my birth mother, gaining a brother and sister plus to my children’s delight an uncle who owns a chocolate factory.
Hobbies: Alice (14) Jake (13) Plus relearning the use of a skateboard and failing to master a snowboard. Married. Live in Clapham. Keen on urban living. Love LONDON. 
