2006 - 2012 this blog now idle, unlike its owner


Philip Slade : Strategic Planner :786072-487183-thumbnail.jpg

Industrial Design Graduate with a First, who became an award winning Creative Director, before changing careers and becoming an award winning Planner.

UPDATE Since 2013. co-Founder & Strategy Director of Path Worldwide. Which in 2014 became part of Crispin Porter + Bogusky.





Planning Director (Freelance) Dec 2011 –  June 2013.  A range of assignments including; BBC Worldwide. TopGear. I was commissioned to write an article about tech in the near future. Fathom+Hatch (NY) A study into the App market in UK Rapier The Co-Operative. Comms planning for x5 new store concepts. We Are Social DANONE. Pitch, won. WDMP Tesco Bank. A study of instore comms potential


Planning Director. Camelot Global Services. Canada.  January 2012.  (Freelance)  Hosted multiple ideation sessions in Montréal and Vancouver. Presented findings and recommendations to the heads of all 8 Canadian Lottery boards


Planning Director, Saatchi & Saatchi X, 2010 Oct – 2011 Oct.  Shopper marketing strategy for Diageo travel retail & global brands teams; Smirnoff, Tanqueray, Johnnie Walker, Baileys, Bushmills & Guinness. : Role ended when client team were moved from London to Singapore : I also appeared in the Hairy Bikers/BBC series about rebranding The Meals on Wheels service : APG training, Saatchi Lovemarks academy, x4 MAA2012 nominations, 1 Best, 1 Merit won.


Creative Strategist, t7F London, 2007 – 2010 Aug.  Started a whole new world of planning. First Drinks; Sailor Jerry, Hendricks, Glenfiddich, Harman Kardon Old Spice (doubled UK sales in 2010), and MAXjet Airways: Learnt loads about brand planning also got to park a Boeing 767 at Stansted. IBA planning for digital & IPA strategy training. Revolution Award runner up


Executive Creative Director, Pulse Group, 2006.  Diageo; Smirnoff, Tanqueray, Johnnie Walker, Bushmills, Pimms. Emirates: TTG Gold & MAA Best - Despite awards I was repeating myself so it was time for a career change. Creative Partner & Founder, Passion, 2005.  Blackwood Distillers, Hed Kandi Recordings, Direct Line. New concepts in agency structure don't always work, this being a classic case in point. A good fun (albeit expensive) experiment in running an ideas business. The agency was merged into the Pulse Group in late 2006.


Creative Director, Hicklin Slade & Partners, 1998 - 2005.  Began in my front room, became an iconic agency that at its height during my time there employed 85 with a turnover of £8.5m. Key clients; Camelot. Coors. Britvic. Diageo. Honda. My role as founder was not only creative inspiration but also as motivator during troubled times and ultimately the fall guy for others: DMA, MAA, ISP Awards:


Creative Director, Purchasepoint,   British Airways, Carlsberg Tetley, Coca Cola Schweppes, BP: MAA Award : Despite awards and pitch wins it was 12 months of pain


Creative Director, IMP London, .  British Airways. Carlsberg Tetley, Ballantines, Laphroaig and Teachers whisky: DMA, MAA, ISP Awards : Joyous years of a stack of awards and pitch wins


Art Director, Team Saatchi, .  British Airways, Mars, Burger King: TTG Award : MAA ‘Promotion of the Millennium’ BA Worlds Biggest Offer


I’ve Judged awards in the UK, USA and Ireland (Chairmen of the Judges APMC awards 2012). I also steered The MCCA Best awards for eight years.  I was made a fellow of the Royal Society of Arts in 2004. I am honorary Vice President of the Marketing Agencies Association on whose behalf I have been involved in partnerships and speaking engagements with both UKT&I and Start Up Britain

Summer 2012 was an unbelievable time for me as I had spent my weekends and evenings since April rehearsing for performances in both the Olympic and Paralympics. My roles varied from being one of the workers in the industrial revolution section of Danny Boyles spectacular Olympic opening to leading the Russian Team out during the Paralympics closing ceremony –given the chance I can bore for England about the experience!