Entries in lego shopper marketing shopping (1)

Wednesday
Sep212011

We all want to be loved, its not the same as being 'liked'

Tens of thousands of Facebook likes are not the same as a handful of customers who personally recommend your brand.

We feel the warmth of human endeavour in giving smart advice, a joy to see one of my favorite brands (LEGO) focusing on this above all else

The CEO of LEGO Jørgen Vig Knudstorp was interviewed after presenting really positive financial results for 2010/1. He was asked

“..what market share do you aim for worldwide, and where should the growth come from?”

Jørgen answered: “I have no specific market share goals for LEGO. We are measuring our success on customers satisfaction and on how many recommend LEGO products to others – so our growth and market share are just a result of this strategy.”