Entries in freeium (1)

Thursday
Jul092009

Freeium, the future business model for content providers? -that also includes agencies like us

I have been writing a piece about premium brands turning to 'Freeium' provision. This being the idea of parcelling up content into free to air sections that sit alongside full fat, longer, wider, versions. Works for just about any product area as long as the brand in question has retained enough unique equities. This made me think that actually companies like ours could start offering this. -and yes I know we've been doing it for years when we pitch. What I was thinking about was what if we 'give' our new campaign to the client to enjoy and contemplate. But then require a fee if they want to see the full picture; like where the logo goes, what the call to action is or even an explanation to 'what the hell is that?'