Entries in brands (3)


Another bit on Augmented Reality

I gave a series of talks about augmented reality just before Christmas. The BBC have just published a neat round up of a few coming innovations in this area.  The key point in all this talk of a brave new world of AR tech is that ownership of devices that can handle AR is still very small and wont break the 50% barrier untill well into 2011. The forthcoming iSlate from Apple and GPS enable digital cameras will broaden the base of users away from just phones. That said any brand owner not taking note of these developments is being very foolish.

"...AR is a technology that allows data from the web to be overlaid on a view of the physical world.

Although a relatively small sector at the moment, analyst firm Juniper Research predicts that AR will generate incomes of $732m (£653m) by 2014..." - Jane Wakefield BBC

I still feel that creatively we are only just scratching the surface of what AR can really do. There is a real challenge to agencies and brands alike to fully come to terms with the concept of virtual and real worlds overlaying each other.


Commuincation challenge, Research says our customers can't tell our cheaper product from our far more expensive version.

What to do? cloak everything in lush secondary packaging? talk about limited editions or celeb endorsements? mmm Starbucks would appear to be about to make a virture out of the fact, their $1 dollar coffee tastes the same as the $4 version mmm, this is going to be interesting.

Starbucks brews instant coffee for cash strapped customers

byStaff, Brand Republic 13-Feb-09, 09:00

NEW YORK - Starbucks, which built its business on selling $4 cups of coffee, is to offer customers instant or soluble coffee for less than $1, which it claims tastes as good as the real thing.

The Seattle-based retail coffee giant will begin selling an instant variety of coffee, called Starbucks Via, next month at selected stores.

"...Howard Schultz said that people being served the coffee could not tell the difference between instant and fresh brewed...." 

Now I drink a ton of coffee, am also very picky about where and what i order, so I find this at the very least an  intriguing challenge! hats off to Starbucks for giving it a go, especially for flying in the face of conventional brand planning.


Neat media placement

Note ad in bottom right corner, 'Life's hard - Cheat' signed off with 'Extra oomph....naturally'  full story HERE