Entries in apple (4)


Yes the ipad is noteworthy

- also fun, exciting and intriguing. Looking at what it can do brought out so many thoughts about its possibilities, most of which were not in the apps on show this week. I am sure that if Apple are right and this is a new category of device then the true worth of it will come when designers stop designing for a big iTouch and start thinking about New from New - motion and action process's. 

I feel mapping and tutorials are key human interactions for a digital device like this. Should also be noted that with all Apple first gen' products there are teething issues, at least two of the demo models i used this week had 'issues'

After a couple of days playing I like the size and hand feel of the device. The controls are almost familiar with a small amount of learning, (mind you zero time spent reading any instructions) You feel a certain joy with the interface because it just keeps doing things for you!Philip Slade & t7F London on an iPad


Change is good

I feel energised by change. Doing the same as before has never held great appeal, even when you are not quite sure where change is going to take you. What you do know is that its going to be different and maybe involve a bit of work getting things right. Yesterdays launch of the Apple iPad is very much a case in point. The web is teetering on melt down so many people are expressing there opinions as to its potential success or failure. There are some extreme Luddite comments filling the forums, pick any, or start HERE with the Twitter stats. Even if against all the odds it does turn out to be a turkey -this century's Newton. The fact is they tried, Apple have taken a huge step in thinking. It is this ambition for change that I so like. Sure version 2 or 3 of the iPad are going to be way better, and the price will be half its current $800, particularly the school friendly Wi-Fi only $499 version.

Yes I am a Mac fan and I can't wait to use one, But more than any of that what I feel invigorated by is that here are a bunch of people for whom the option of a better Netbook or Kindle was never going to be good enough. Change is good.


Another bit on Augmented Reality

I gave a series of talks about augmented reality just before Christmas. The BBC have just published a neat round up of a few coming innovations in this area.  The key point in all this talk of a brave new world of AR tech is that ownership of devices that can handle AR is still very small and wont break the 50% barrier untill well into 2011. The forthcoming iSlate from Apple and GPS enable digital cameras will broaden the base of users away from just phones. That said any brand owner not taking note of these developments is being very foolish.

"...AR is a technology that allows data from the web to be overlaid on a view of the physical world.

Although a relatively small sector at the moment, analyst firm Juniper Research predicts that AR will generate incomes of $732m (£653m) by 2014..." - Jane Wakefield BBC

I still feel that creatively we are only just scratching the surface of what AR can really do. There is a real challenge to agencies and brands alike to fully come to terms with the concept of virtual and real worlds overlaying each other.


Cut price iPhone in exchange for watching ads?

Could a cut-price iPhone be about to appear? There is a new patent with Steve Jobs name on from Apple that talks of an invention for viewing ads on mobile devices, (seen on Slashdot) where the device locks until the ad has been viewed, it includes a 'process' where by the viewer must verify their presence before continuing normal use, i.e. you can't walk away and make a cup of tea. See full patent HERE*.

I wonder if this is an Apple version of the Blyk concept of free mobiles for teenagers in exchange for taking part in research and viewing ads. Apple have previous with education aimed devices.

If this was linked say to the new Apple netbrowser/tablet/mega iphone  that's widely rumoured to appear in 2010 all the more interesting. The app store trend and the beginnings of an Augmented Reality advertising market does mean a rethink for the models of revenue generation across mobile devices. Has Apple jumped the gun by building in such capabilities to its new 2010 products?

** = Found via:Gene Quinn
Patent Attorney & IPWatchdog Founder