Tuesday
Sep122006

UK Festival inc

Been a rather big year for music festivals and there sponsors. I am supposed to be writing a bit on the future value of such activity . But this picture amused me no end. The Ben & Jerrys ice cream festival on Clapham Common. Does not matter how high the fence those Mr Whippy chimes are going to pull the punters.

bj icecream.jpg 

Tuesday
Sep122006

Dad, blogs are dull.

bebo bannerThis mourning Alice was at pains to point out how dull blogs were compared to the interactive nature of sites like Bebo. While a digital migrant like myself has got very excited by web 2.0, Alice and her chums have swiftly zoomed through Habbo Hotel (fab graphics and a funky office in Islington) via Bebo, swerved Myspace to MSN messenger. Even Jake's fallen for one, bit like Habbo but with fat penguins. Anything that gets you excited has to be good, its just that Alice considers interactive community sites as a base level function. Far from exciting. So an emotional divide by age and experience? Not that important but its interesting that most senior marketers fall in to my camp. These the very people trying to influence the emotions of a youthful audience.  post by Jason Oke here. sets out 5 key bits of advice on a similar subject. Jason's post is on part of the Leo Burnett Canada site, which if you have't seen it is really rather good.
Monday
Sep112006

information is king

I may be really late coming to this blog, but Seat Guru is fab. Just what bored salesman should have done all along rather than surf cheap porn in the departure lounge. If blogs are about opening up information for all to use this is a great example, now if you can overlay the events from Air Babylon (location of dead body storage & Air crew high jinks) you really would fly informed.

Monday
Sep112006

Blogs and life

So Blogs may be the home of the over ego'd and under employed but they do present most brands with the dilemma of 'should they shouldn't they' With so many comments about the postive nature of digtal feedback. Do you go subtle and just seed a workers/company forum that becomes public by stealth or do you take out ads proclaiming your brand at the for front of web 2.0 with its new interactive feed back/up load/rate my CEO features. I suspect most brands are bumbling slowly into some kind of understanding that consumers enjoy the freedom and anonymous nature of online feedback. Rather than just a  'design-your-own' short term promotional campaign. Great article on both here. It is far to easy to list bad corporate blogs so instead a bunch that are all trying in there own way to shift brands along.

Monday
Sep112006

Honda

An unfinished brand? Honda. In this case the incomplete story is the appeal. I really enjoy there bravery. Most automotive marques shout at you with an arrogant confidence that there brand is just fine. Everythings sorted and within this years model line-up is a car designed just for your needs. The work that appears in the UK for Honda comes from a different angle, more a questioning approach about the process of design and function. Not some twaddle about parking sensors shot against a winding mountain road . This is truly amazing as it was not to many years ago when all the brand wanted to talk about (rather sheepishly) was reliability and safety. Neither bad things but not subjects that were ever going to make me consider the brand was aimed at anyone else other than an uncle from Bournemouth. Honda make just about anything with an engine, which does make them fab engineers with a slightly shaky reputation for visual aesthetics. In Japan and the US there are models that do counter the grey plastic reputation of 1980's Honda's. More here. I rather like this inconsistent global approach it even extends to there web presence. Later when I have more time I'll expand with more examples of  fluid/solid brands.

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