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Wednesday
Jul062011

July will be all about ZMOT thinking

Well actually there is a whole bunch of stuff this month to ponder, from Google+ to 'Networks of the Unacquanited' and 'data is the new oil' but in terms of agency activity here at Saatchi and our new chums at Google its all about ZMOT

click for video preview

"...Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT...."