« If only this had led into a pop-up store it would have been perfect | Main | Brand Lag »
Wednesday
Nov022011

Uniqlo Store opening : Happy Ribbon project

This may be very simple idea, but it is fun. Shoppers write message on virtual ribbon, an actual ribbon, with those messages, gets cut on store opening. Links to both native Korean online store and worldwide Facebook one. The nature of the excution perfectly matches the atittuide of the brand as it appears in the street, fun, instant and er happy..