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Spineless Heinz?

todays Brand Republic

Gaydar Radio joins call for Heinz boycott

by Nikki Sandison Brand Republic 25-Jun-08, 14:10

LONDON - Gaydar Radio is following in the footsteps of gay rights group Stonewall by calling for a global boycott of all Heinz products in protest against the withdrawal of its Deli Mayo ad, which showed two men kissing.

Nothing like a bit of man on man action to get everyone worked up. The ad is an eye catcher, really quite harmless and a succesful way to get consumers to reconsider a ho hum FMCG product.

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