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Friday
Feb022007

Genius editing

Its often said the best Creative Directors can edit a wall of paper down to a line of copy, you just so rarely see it done.

Michael Pollan writing in the New York Times has managed to take the last 30 years worth of research into eating disorders and condensed it into one line. Brilliant.

Eat food. Not too much. Mostly plants.

Michael Pollan, a contributing writer, is the Knight professor of journalism at the University of California, Berkeley. His most recent book, “The Omnivore’s Dilemma,” was chosen by the editors of The New York Times Book Review as one of the 10 best books of 2006.

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