« Top site shame about the colour | Main | We are all specialist's, chicken catching included. »
Wednesday
Oct172007

St Pancras. Almost there, branding included

stPanc.jpg 

The new St Pancras looks stunning, although it should be said with only a handful of weeks left before opening there is a lot still to do, as evidenced by a huge number of scurrying blokes in Hi-Vis jackets seen today. The new St Pancras branding I am not so sure about. The building is so stunning, has such history (Spice Girls launch included) The new branding leaves me a little cold. The agency behind it Brand Story have really worked it so maybe its one of those sleepers of a design.

I find large railway stations deeply romantic, something about sudden travel and impulsive actions. I've travelled most of Europe by train and despite our best efforts to get everyone off to the States via MAXjet trans-continental train journeys still have a lot to offer.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.
Editor Permission Required
You must have editing permission for this entry in order to post comments.