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Friday
Dec082006

Fantastic briefs

I received two very different briefs yesterday. Both utterly fantastic but in oh so many different ways.

 Brief one: Large international client, newish brand, I thought was just considering a refresh of its marketing approach has turned round and questioned just about every aspect of the brands communication. What's more they have a will and budget to allow real change. Fab! best creative challenge I have had for a long long time. oh and a decent deadline to boot. (i.e. not Jan 2)

Brief two: New UK brand, backed by a celebratory, lots of green credentials, Research shows gap in market. TV ideas using said celebratory, simple. ah not quite. The celebratory is already on air for a rival (non-green cred) brand. er ideas on a post card please.

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