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Thursday
Nov232006

Top Quote

I read a few geek blogs to help me understand the tech' side of brand communication issues. Greg linden has posted a great quote that actually very neatly sums up the morbid staffing issues in a few agencies I know.

"...companies cannot only be quick to create. They need to be quick to destroy. If something does not work, the company needs to move quickly. failures need to be acknowledged, all possible learning extracted and then the product should be eliminated..." 

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